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The Secret's outThe Secret's out
Tina Milton
15-Dec-2004
Beauty powerhouses such as L'Oréal and Estée Lauder have fought long and hard to maintain their market share in travel-retail. But World Duty Free has opened the gates for a new international contender, Victoria's Secret Beauty. Tina Milton reports on the brand's first move into airport retail
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In the US it is considered as big a beauty brand as Estée Lauder or Avon. Internationally, however, Victoria's Secret is probably better known for its lingerie collections than its
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(30-Sep-2004) - UK. BAA retail subsidiary World Duty Free (WDF) has announced plans to bring US company Victoria's Secret Beauty to its key UK airport retail locations.
(21-Sep-2004) - Products from the lingerie brand's sister company will be available outside the US for the first time at WDF's key UK locations
(10-Apr-2007) - The US beauty brand has employed Laurent Weber to head its drive in the Middle East
(4-Jul-2006) - Tina Milton has been named deputy editor of Duty-Free News International, and will continue to cover the fragrances and cosmetics category as beauty editor
(19-Sep-2005) - Victoria's Secret Beauty has secured its second duty-free partnership with Brasif after its travel-retail debut in the UK with World Duty Free last November