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Targeted approach to travel-retail marketing needed, says BeiersdorfTargeted approach to travel-retail marketing needed, says Beiersdorf
15-Dec-2007
Mohamed Parham calls on the industry to do more to target consumers through the internet and at airports
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Beiersdorf Middle East & West Asia Travel Retail brand manager Nivea Mohamed Parham has called on the industry to do more to target consumers both through the internet and at
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