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Tante Agathe defends high pricesTante Agathe defends high prices
15-Feb-2006
Swiss premium biscuit manufacturer Tante Agathe aims to counter price resistance among airport operators by demonstrating the brand's potential in upmarket domestic outlets, where it has strengthened its presence via an expanding network of agents and distributors
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Tante Agathe director Thierry Uldry said: "It is sometimes easier to sell to high-end department stores and gourmet outlets than to airport retailers, who seem to prefer lower-priced biscuits. Our
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