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Home Tales of the unexpected

Tales of the unexpected

15-Oct-2007

L’Oréal Luxury Products International claims that the Diesel Fuel for Life fragrance duo breaks all the rules of a conventional fragrance. Tina Milton analyses the company’s biggest and most unconventional launch of year

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Dancing the Charleston in the afternoon at a railway shed location just outside Paris is certainly not an expected activity for a fragrance launch, but nevertheless a fitting one

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Related Stories

Articles bearing the symbol  require subscription.

L’Oréal pumps Diesel with Fuel for Life duo
(15-Sep-2007) -
L’Oréal reports strong start for Diesel in Europe
(15-Oct-2007) - Fuel for Life Man is now the best-selling scent at selected airports in the UK, Amsterdam and Paris
Diesel fragrance promotion boosts sales at Changi airport
(13-Nov-2007) - Fuel for Life fragrance achieve more than S$200,000 ($138,100) in sales over three weeks
L'Oréal runs on Diesel as new travel-retail structure confirmed
(1-Feb-2006) - L'Oréal Luxury Products Division has outlined plans to launch its newly-acquired Diesel brand into travel-retail markets
L’Oréal joins forces with Viktor & Rolf
(1-May-2002) -

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