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Taking training to the next levelTaking training to the next level
20-Jun-2001
To sell cigars at the airport successfully you need to get three things right, according to World Duty Free tobacco specialist Sergio Morera.
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?To sell cigars at the airport successfully you need to get three things right, according to World Duty Free tobacco specialist Sergio Morera. They are:
1. Presentation
2. Product
3.........
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1. Presentation
2. Product
3.........
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(15-Jan-2002) - Sales at World Duty Free?s (WDF) Cigar House outlet at London Heathrow terminal four have surged after a series of cigar rolling demonstrations, according to the retailer.
(1-Nov-2001) - The Cigar House concept has transformed the way cigars are sold at London Heathrow. Walk-in humidors ensure products are kept in good condition, staff are well trained and single cigars are offered, widening customer choice. And many of the changes can be put down to the vision of tobacco specialist Sergio Morera. Gavin Lipsith reports.
(20-Jun-2001) - There is a corner of Heathrow that is forever Cuba thanks to Sergio Morera, World Duty Free specialist tobacco buyer and pioneer of the Cigar House retail concept. Joe Bates went to Heathrow to meet a true aficionado whose mission is simple?to find the right cigar for every taste and pocket.