TFWA launches 'Travel Dream' at World Exhibition

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Guided by a top international styling and forecasting agency, Tax Free World Association has developed an innovative concept to showcase new products at the annual TFWA World Exhibition.

Working in partnership with the Paris-based Nelly Rodi Agency, TFWA will introduce 'Travel Dream', a dedicated area to showcase the very latest products in travel-retail and help buyers, press and other visitors to identify trends developing in the market.

'Travel Dream', which replaces the Spotlight Corner, will reinforce the TFWA World Exhibition staged in Cannes each October as an international forum in the luxury goods market.

"Our decision to replace the Spotlight Corner was taken in response to feedback from buyers," explained Donatienne de Fontaines Guillaume, vice president TFWA World Exhibition. "They told us that the area lacked innovation."

"We are very excited about 'Travel Dream' which will reflect the aura of enchantment which is emerging in travel-retail. With the increased emphasis on security, consumers are treating their shopping experience at the airport as an escape from reality into a dreamy world of luxury and self-indulgence."