TFWA / JTM study measures Japanese spending trends

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Expenditure of Japanese travellers on luxury goods has been quite constant, despite the drop in the number of outbound international travellers following September 11, according to a report just released by Tax Free World Association and the Japan Tourism Marketing Co (JTM)

Although Japanese consumers are purchasing more in brand stores in the home domestic market and are more cautious about how they spend, 55% said there was no change in the way they shop overseas.

The study, originally previewed by JTM vice president Masato Takamatsu at the TFWA Asia Pacific conference in May, details how the changing shopping destinations of Japanese travellers explain this spending trend. 

The joint report "Japanese Traveller Study 2002" conducted by TFWA and JTM is intended to provide actionable insights into where Japanese shoppers are travelling to and what they are spending on.

The report profiles the various segments of Japanese travellers with particular focus on emergent groups, such as mother/daughter duos, single women in their 30s and senior couples. More highlights will be made available on TRW shortly.

• Japanese Traveller Study 2002 will be released to TFWA members free of charge and will be available to non-members at a cost of $120 or Eur120.

Tax Free World Association
Tel: +33 1 40 74 09 86
Email: contact@tfwa.com
   

Japan Tourism Marketing Co
Masato Takamatsu
Tel: +81 3 5299 6503
Email: takamatsu@jtm-net.co.jp