Swatch Group and AOL Time Warner announce partnership

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Media giant AOL Time Warner and The Swatch Group announced today an innovative marketing and technology collaboration in the areas of media, entertainment, technology, sports, time-keeping and next generation Internet access.

Under the multi-year agreement AOL Time Warner will create programmes and promotional initiatives for Swatch's 18 global watch brands across its media platforms. Swatch will develop and market a range of products with AOL Time Warner entertainment content, as well as combining Internet-enabling technologies with their watches and other wrist devices. For example Swatch, creator of global Internet time, could make AOL website addresses as well as AOL name screens available on its Syncro.Beat and Net.Invader products.

AOL Time Warner co-chief operating officer Bob Pittman commented: "This agreement demonstrates AOL Time Warner's ability to provide a truly unique value to our partners through a range of online and offline brands. We're very pleased to work with a global leader and innovative marketer like Swatch."

Swatch co-chairman Nick Hayek added: "The agreement perfectly matches the global leadership strategies of The Swatch Group with its strong development and its worldwide solidly funded activities. We are enthusiastic to go one step further with AOL Time Warner with whom we have had excellent relations for many years."