Swarovski to renew gifts business with shop launches
Lorna Strickland
1-Jun-2006
Crystal gifts supplier and retailer Swarovski is to renew its focus on the gifts category next year
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The supplier has spent several years diversifying from its original crystal figurines business into the jewellery and fashion sectors, but is now preparing to revisit its original business.
"The gifts
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(15-Dec-2005) - Austrian crystal gifts supplier Swarovski opened stores at London Heathrow airport terminals one and two last month. The two 30sq m (320sq ft) outlets stock gifts, accessories, fashion and jewellery
(16-Jan-2003) -
(27-Jun-2002) - Austrian luxury gifts group Swarovski is determined to diversify and capture new, younger consumers, without neglecting its traditional collectible business.
(15-Mar-2006) - Austrian crystal and homewares supplier Swarovski has launched a range of accessories and gifts for the home, focusing on an ice theme
(29-Apr-2005) - Austrian crystal supplier Swarovski has signed an exclusive licensing agreement with Walt Disney Co for a range of six large crystal gifts, including figurines of Mickey Mouse and Pluto

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Swarovski to renew gifts business with shop launches