Strategic Value Partners buys Nici

US investment company Strategic Value Partners (SVP) has bought German plush toy supplier Nici for an undisclosed sum. SVP will take control of the company’s brand rights and assets, having won an intense bidding process. Nici is understood to have been insolvent for six months.

A Nici spokesperson told RavenFox.com: "In the coming weeks we will, together with the new investor, think about a new international strategy that will be defined at the beginning of next year." He added: "There are two important points to be considered. First, the brand image of Nici and second the international concept."

Nici gifts and plush toys are available in 50 countries. The company operates 36 domestic stores and is listed in 140 travel-retail outlets worldwide.