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"Sports Passion" grips Malaysia"Sports Passion" grips Malaysia
28-Jan-2003
The second phase of Kuala Lumpur International airport's shopping campaign was launched last week, celebrating Malaysia's role in world sport
"Sports Passion" will run until March and offers passengers at KLIA the opportunity to take part in several sporting and promotional competitions, as well as make savings on normal duty-free prices.
The campaign, intended to promote spending at the airport, will culminate with the KLIA Grand Shopping Bonanza, in which customers are offered the chance to win a top-of-the-range sports or luxury car, such as the Lotus TD2000 or the Jaguar X-type 2.5.
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(1-Feb-2003) - MALAYSIA. Kuala Lumpur International airport (KLIA) has launched the second phase of its shopping campaign aimed at boosting spend per passenger in its retail complex.
(15-Nov-2002) - KLIA Shopping was launched last month by Malaysia?s minister of transport YB Dato? Seri Dr Ling Liong Sik. The aim of the promotion is to boost awareness of the retail opportunities at the location under the slogan ?real value, real style?.
(1-Nov-2001) -
(26-Jul-2003) - Japanese department store operator Isetan is to wind down its Isetan Duty Free stores at Malaysia's Kuala Lumpur International airport, citing falling sales at the location.
(6-Oct-2006) - Kuala Lumpur International airport's extensive retail renovation has been delayed after the Malaysian Ministry of Tourism issued strong objections to starting work this year