Spin off or spin out?

Tina Milton

15-Oct-2004

As the fragrance market continues its love affair with flankers, are retailers and consumers receiving the innovation that they crave? And is a return to classic fragrances on the agenda? Tina Milton reports

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The sweet smell of success in the fragrance market has been tinged with some familiar odours of late. Flankers?spin-offs from established brands?have become the foundations of the fragrance industry, driving

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(1-May-2002) - Unilever Cosmetics International?s (UCI) new Crave fragrance by Calvin Klein will be its biggest launch since cK One, the company said at its unveiling at TFWA Asia Pacific in Singapore.
(4-Jul-2006) - Tina Milton has been named deputy editor of Duty-Free News International, and will continue to cover the fragrances and cosmetics category as beauty editor
(16-Jan-2004) - Over two-thirds of the 100 fragrances to be introduced by World Duty Free (WDF) this year are likely to be fragrance flankers - special editions of traditional lines, such as summer versions of standard fragrances
(30-Sep-2004) - Canadian border retailer Blue Water Bridge Duty Free has called for clearer communication of the summer fragrances category.