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Southern Comfort gets historic makeoverSouthern Comfort gets historic makeover
12-Jun-2001
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By Dermot Davitt
Brown-Forman Beverages Worldwide has revealed a new bottle for leading brand Southern Comfort, its first redesign in 65 years.
The revamped bottle will be available from this
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(23-May-2001) -
(15-Jun-2002) - Brown-Forman has completed the revamp of Southern Comfort with a redesign of the duty-free exclusive Southern Comfort Reserve.
(11-Jul-2002) - Brown-Forman has begun a summer travel-retail campaign behind its leading brands Jack Daniel?s and Southern Comfort.
(3-May-2003) -
(5-Sep-2002) - Research undertaken by Duty Free Americas (DFA) has identified at least 12 brands across the luxury sector, which the company intends to pursue as part of its attempts to upgrade its stores.