Smashbox aims for 25 new markets

1-Feb-2005

US brand Smashbox Cosmetics is increasing its international presence to between 35 and 40 countries this year after extending its network from four countries to 25 in 2004

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The company plans to develop its travel-retail offer in most of the new markets.

Smashbox's targets are spread evenly worldwide. The brand will be launched in up to six Latin

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