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Smashbox Cosmetics prioritises inflight strategySmashbox Cosmetics prioritises inflight strategy
Tina Milton
15-Oct-2004
US cosmetics brand Smashbox is to make its inflight debut with concessionaire Alpha Inflight Retail. MyTravel, BMI and Excel Airways will be the first airlines to list the products, starting in November 2004
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Each airline will introduce three product offerings to its winter inflight programme. Smashbox Lip Gels Trio, available in three shades, will be exclusive to inflight retail. For a limited time,
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(1-Feb-2005) - US brand Smashbox Cosmetics is increasing its international presence to between 35 and 40 countries this year after extending its network from four countries to 25 in 2004
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(23-Oct-2003) - UK. Alpha Inflight Retail has won the contract to supply goods for inflight sale to leading charter airline MyTravel Airways UK, following a tender launched in late summer.
(1-Oct-2004) - UK charter airline MyTravel Airways has enhanced its beauty offer this summer, recognising it as the carrier's most successful product sector.
(15-Jun-2006) - Smashbox Cosmetics is to make its debut in Canadian border stores this month. Initially, products will be available at Peace Bridge Duty Free, Importations Guay, Windsor Tunnel and Blue Water Bridge Duty Free shops before being rolled out to Peace Arch Duty Free by early September