Sisley counter at Heathrow T5 unveiled

Nicole Mezzasalma

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The beauty brand’s shop-in-shop within the World Duty Free store was designed by Sheridan & Co

Beauty brand Sisley has unveiled details of its concession at London Heathrow airport terminal five. The shop-in-shop, designed by Sheridan & Co, will be located in T5’s main World Duty Free store.

According to the design agency, the use of white with a hint of silver and the clean-cut lines of the units appeal to a sophisticated customer. The open design is aimed at attracting travellers to come and see what products are available, and a central island unit acts as a consultation stand.

Sheridan & Co retail account director Paul Elms said: “Sisley is a subtle and sophisticated brand. It was essential that we created an elegant retail area to tell the brand’s story in what will be a busy retail environment in T5.”