Silver Shadow looms large

1-Aug-2005

The Lancaster Group is targeting the mature men's market with its latest Davidoff fragrance Silver Shadow

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The men's fragrance, conceived by perfumer Francis Kurkdjian, will be launched in travel-retail in Europe, Latin America, North America and Asia/Pacific from September, although availability for Central America had not

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(6-Jun-2001) -
(16-Jan-2003) - Lancaster Group has launched a new men?s fragrance under its Davidoff brand, unveiling the product at an international press launch in Berlin.
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