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Shouting out loud and clearShouting out loud and clear
Kevin Rozario
17-Oct-2006
Longchamp has been receiving a lot of attention this year. Some daring moves are now paying off for the leathergoods house, and travel-retail is set to benefit. Kevin Rozario talks to managing director Jean Cassegrain about a busy year
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This year may well go down as a turning point for Longchamp. A strong strategic vision to steer the brand in a new direction is now paying off following a
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(15-Oct-2006) - French leathergoods house Longchamp is launching new trade press advertisements that spell out Longchamp's determination to crack down on copiers of its most successful bag in travel-retail, Le Pliage
(15-Jul-2004) - To celebrate the tenth anniversary of Pliage, one of the most successful bag ranges in travel-retail, French leathergoods house Longchamp last week unveiled a special line designed by UK artist Tracey Emin, famous for her autobiographical art installations. The line's themes include travel and finding ?international love?.
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(1-Mar-2004) - Longchamp is introducing its first collection designed out of house as part of a new strategy to develop a creative link with the arts
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