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Setting a pattern for successSetting a pattern for success
Kevin Rozario
18-Dec-2006
The forecast for the sunglasses category looks bright but are retailers embracing the category as fully as they should? And if they are what lies in store for the future? Kevin Rozario finds out
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Extending a brand into a new product sector can be a difficult decision. Will it compromise the original image? Does the product fit with the existing portfolio and enhance it?........
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