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Service sectorService sector
Tina Milton
1-Jun-2005
Travel-retail beauty sales depend on good customer service, especially in the skincare and cosmetics category. Staff training is crucial to keep personnel up to date with the latest product information, sales and service techniques. Tina Milton talks to leading skincare brand Clinique about its acclaimed approach to training
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Customer service can make or break a travel-retail sale, especially in the beauty category where pushing a brand's positioning, ethos and price point is essential to renewing the faith of
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