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Selective inflight strategy pays off at Piper-HeidsieckSelective inflight strategy pays off at Piper-Heidsieck
15-Feb-2007
Piper-Heidsieck, duty-free’s second best-selling champagne, has adopted a more selective approach to the inflight pouring market
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The brand continues to be the biggest champagne in the first-class and business-class sectors, but in the past three years owner Rémy Cointreau has withdrawn the brand from several airlines........
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