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Selective Beauty and Max Mara strike worldwide dealSelective Beauty and Max Mara strike worldwide deal
1-Jun-2006
French cosmetics company Selective Beauty and Max Mara have signed an exclusive worldwide licence agreement for the creation, development and distribution of fragrances under the Max Mara brand
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The contract will run until December 2016. The Max Mara fragrances business was previously managed by a joint venture with P&G Prestige Products.
Under the terms of the deal Selective
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(25-Apr-2007) -
(15-Nov-2006) - Selective Beauty has signed an agreement to create, develop and distribute fragrances for Iceberg, the fashion brand owned by the Gilmar Group
(18-Jul-2005) - Selective Beauty has finalised the deal for the 25-year worldwide licence for the Diana de Silva brands, as exclusively revealed in DFNI April 15
(1-Jul-2004) - France, Italy, Germany, Spain and the UK will be the key markets for the first fragrance from Max Mara when it debuts in September