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Sanford audit boosts Alpha Retail USASanford audit boosts Alpha Retail USA
18-Jan-2003
Alpha Retail USA's improved performance at Orlando Sanford International airport was one of few positive areas highlighted by a recent audit of the airport. The audit revealed that average passenger spend at Sanford stood at $10, five times the national average
And Alpha hopes to give its operation a further boost with the opening of a specialist children's outlet.
The audit compared Sanford with 14 airports in Florida and the southern US states, and ranked it second - just below Miami International airport - in terms of income per passenger from concessions. A spokesman for Alpha attributed the company's performance to its effective understanding of UK charter traffic - the airport's main source of passengers. He said that passenger spend in 2002 had grown across all categories, despite a decline in traffic, and revealed that Alpha would be introducing its new corporate identity to the airport's stores later in the year.
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(15-Jun-2002) -
(2-Apr-2003) - US. High-spending UK and Canadian travellers are boosting Alpha Retail USA?s performance at its US operations at Orlando International and Sanford operations in early 2003.
(29-Nov-2004) -
(15-Oct-2006) - US. Alpha Airports Group has completed renovation work at Orlando Sanford and Orlando International airports. The operator invested $2m at the locations, expanding its two stores—one from 4,000sq ft to 5,000sq ft (370–465sq m) and the other from 1,000sq ft to 2,300sq ft (93–214sq m)
(15-Jun-2002) - EUROPE. Swedish research group Generation has announced the extension of the pilot research programme TRAQ (Travel Retail Audit Quarterly) which it has begun for the confectionery category in the UK and Ireland.