Sagatiba spreads a little Brazilian spirit

Joe Bates

1-Aug-2005

Cane spirit cachaça is increasingly popular away from its home market of Brazil. Joe Bates reports on Sagatiba, an ambitious premium entrant to the category that is keen to expand its travel-retail business

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Cachaça is to Brazil what tequila is to Mexico, cognac to France and vodka to Russia. This potent white spirit, a brandy made from sugar cane, has become as synonymous........
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(12-Jul-2002) - BRAZIL. International brands will face stiff competition in Brazilian travel-retail from the middle of this month. Under new laws locally-made products are allowed in duty-free for the first time. Locally-produced goods will be now be offered to departing travellers in Brasif?s 26 stores.
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