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Rum brand eyes duty-free debutRum brand eyes duty-free debut
15-Jun-2006
Two experienced drinks executives have launched a new super-premium rum brand, Elements Eight Rum, in partnership with Caribbean company St Lucia Distillers
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They aim to tempt new consumers into the rum category.
Elements Eight Rum Company managing director Carl Stephenson and commercial director Andreas Redlefsen both worked for Jamaican rum manufacturer Wray
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