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Rotary relaunches heritage brandRotary relaunches heritage brand
15-Feb-2006
UK-based watchmaker Rotary has re-introduced its luxury brand Dreyfuss & Co. The brand was one of the original lines launched when the family-owned company was established in 1925, but has since been overshadowed by the Rotary name
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International general manager Barry Fitzpatrick told DFNI that one of the line's confirmed listings is in British Airways' new inflight brochure, which is designed especially for business- and first-class travellers.
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(23-Mar-2007) - Rotary will change its name to reflect the renewed focus of its business on the Swiss brand Dreyfuss & Co
(15-Jan-2005) - UK-based watchmaker Rotary has named Marco Group as its official duty-free distributor for the Asia/Pacific region
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(1-Jun-2004) - London company Rotary has continued its pursuit of "affordable stylish timepieces" with the launch of the Rotary Revelation for women
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