Rome airport introduces beauty areas for men

Tina Milton

1-Nov-2005

Airport authority Aeroporti di Roma (AdR) has installed men's cosmetics areas in its directly managed duty-free and duty-paid stores at Rome Fiumicino airport to address growing demand for the sub-category

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The new zones were installed at AdR's directly-run stores at the end of October. AdR executive commercial vice-president Andrea Belardini said its best-selling beauty brands include Parfums Christian Dior, Chanel,

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