Rémy Cointreau launches Coupe Shanghai 1903 at Changi
Travel-retail exclusive Cognac will then be showcased in other selected airports
Rémy Cointreau Global Travel Retail and DFS have unveiled Rémy Martin Coupe Shanghai 1903, the first expression in the new Collection Héritage, at Singapore Changi airport.
Rémy Martin Coupe Shanghai 1903, which was previewed at TFWA World Exhibition in October, will remain exclusive to DFS at Changi until the end of December when it will be showcased in other carefully selected airport locations around the world.
The Collection Héritage consists of limited edition 70cl decanters of champagne Cognac of the “Extra” calibre, which have been crafted from the finest eaux de vie in the house’s cellars.
Managing director Rémy Cointreau GTR Peter Sant said: “It is fitting that Singapore Changi should be the first airport to showcase Rémy Martin Coupe Shanghai 1903. Singapore was not only an important staging post on the trade routes between Europe and Asia in the early 1900s, it also remains today a pivotal element of the air transport networks in the region and DFS is one of our key partners.
“Coupe Shanghai is an intense spirit evoking bygone days which we expect to appeal enormously to Asian consumers. We look forward to sharing it with other outlets in the region from January.”
The firm said the Rémy Martin cellar master’s handwritten notes of 1903 recorded a Coupe Shanghai, the first special blend created for a particular market, which was “an exceptionally powerful, intense spirit, heavy with spice, as befitted a cognac destined for the Orient.”
In the early 1900s Rémy Martin was not only being exported around the globe but was being served to passengers onboard luxury steamships bound for the Far East. Shanghai was in those days a centre of commerce, adventure and excitement and a favoured destination among European travellers.
Today, to pay homage to the original Coupe, cellar master Pierrette Trichet has created Rémy Martin Coupe Shanghai 1903 of the Collection Héritage, which is presented in a luxurious red and gold gift box lined with cream satin.
It has been described by Pierrette Trichet as “very intense with notes of almonds, leather, dried fruits and flowers; the blend is ample and powerful and the length is extraordinary.”
Rémy Martin Coupe Shanghai 1903 has been launched as a travel-retail exclusive and will retail at $600.
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