Retailers have lessons to learn as UK travellers follow a traditional formula

1-Mar-2004

In the first in a regular new series, DFNI and RFH Consumer Insight join forces to investigate purchasing motivations and habits among consumers in travel-retail. Drawing on exclusive statistics produced and analysed by RFH Consumer Insight president Dr Ian Cesa, we begin by turning the spotlight on the UK traveller. Further insights into the UK traveller will appear in DFNI April 1.

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In the first in a regular new series, DFNI and RFH Consumer Insight join forces to investigate purchasing motivations and habits among consumers in travel-retail. Drawing on exclusive statistics produced

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