Redesigned Boss store opens at Frankfurt

Tina Milton

Print Article E-Mail Article E-Mail Author

Over 200 guests celebrated the opening of Boss’s refurbished outlet - its biggest European airport shop - in the landside area of terminal one

Gebr Heinemann invited 200 guests to celebrate the opening of the redesigned Boss shop at Frankfurt International airport. After refurbishment and expansion the store is double its former size and now covers 250sq m (2,690sq ft) to become Boss’s largest European airport shop. It generates about €20,000 ($29,561) per square metre each year – the highest turnover per square metre of any of Boss’s international airport businesses.

The new shop includes Black, Selection and Orange lines, which are accompained by accessories, shoes, bags and travel equipment. Glasses, watches and fragrances also complement the offer.

Gebr Heinemann retail director Raoul Spanger said: "The secret of this shop’s success is based on the excellent products of the international Boss brand, our qualified team and our expertise in the travel market."

The cooperation between Heinemann and Boss at Frankfurt began 15 years ago and the two companies became partners to open the first Boss shop at a European airport.