Record sales for Viking Line Whisky Fair

Nicole Mezzasalma


The ferry operator said sales were up to €1.495m ($1.99m) in this year’s edition of the whisky event

Viking Line CinderellaFerry company Viking Line hailed this year’s edition of its specialist whisky event as the most successful yet. The 2012 Viking Line Whisky Fair attracted about 4,800 customers over three sailings of the company’s Cinderella ferry (pictured) and total sales reached €1.495m ($1.99m).

Viking Line manager promotions spirits, wine, beer, soft drinks, confectionery and tobacco Anna Wennström told DFNIonline: “All three sailings went very well and we actually managed to increase total sales from last year—€1.495m against €1.2m [$1.597m] last year—so we are really happy with the results.”

Wennström added that the event, now in its fourth year, started off with two sailings in its first edition and was expanded to three overnight trips between Stockholm and the Åland Islands last year following its success. The first sailing of 2013 attracted 1,300 visitors, up from 900 in 2012, while the second and third sailings gathered 1,700 and 1,800 customers respectively.

Among the suppliers at this year’s event were Diageo, Moët Hennessy, William Grant & Sons, Maxxium Travel Retail, Ian McLeod Distillers, Morrison Bowmore Distillers and Mackmyra.

Bookmark This Article

Delicious    Digg    StumbleUpon    Facebook

Your Comments On This Article

- Not displayed on website
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:

Related Stories

Articles bearing the symbol  require subscription.

(14-Feb-2013) - William Grant and Viking Line join forces to create new onboard whisky store
(11-Jan-2011) - The event will be the only opportunity consumers will have of purchasing the Dalmore Eos 59yo Scotch whisky in Scandinavia
(7-Feb-2012) - The distributor will highlight its luxury products to whisky connoisseurs during the Viking Line event on February 16–19
(24-Jun-2013) - The Glenfiddich Cask of Dreams edition will be exclusive to ferry operator Viking Line in travel-retail
(17-Feb-2012) - Viking Line hosts first-ever bar dedicated to the single malt whisky in conjunction with William Grant & Sons