Ralph Lauren offers the height of Cool

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L'Oréal Luxury Products Division has unveiled the latest fragrance from the Ralph Lauren stable. Ralph Cool is aimed at women aged 15-25, and housed in a striking pink bottle designed to reflect beachwear. Also available are a body moisturiser and a shower gel.

Ralph Cool is now available in European travel-retail, priced Eu32 ($39.50) for the 50ml bottle and Eu45.60 ($56) for the 100ml version. The fragrance will be launched in Americas travel-retail in September, priced $32 (50ml) and $45 (100ml). The Asia/Pacific launch will follow in January 2005.

Tel: +33 1 49 64 77 29
Email: pfauron@luxe.loreal.com