Race 2 Win returns to Bahrain

Print Article E-Mail Article

The retailer's successful Formula One themed campaign returns to tie in with the Gulf Air Bahrain Grand Prix in March

Bahrain Duty Free had launched its third Race 2 Win campaign with even more special offers from its suppliers. The campaign runs from January 6 to March 31 and ties in with the Gulf Air Bahrain Grand Prix to be held in March.

The campaign's previous incarnation was recognized with an award at last year's Frontier award ceremony in Cannes.

Gulf Air is supporting the campaign this year, offering customers the chance to win 1m air miles. Bahrain International Circuit, which hosts the race, has donated a number of paddock tickets for the promotion's second prize.

Philip Morris International will have a grand prix car on display at Bahrain International airport during the event, while British American Tobacco will celebrate its sponsorship of the Honda racing team by exhibiting a stainless steel Formula One car. Both suppliers will be offering gwps with their brands during the promotion.

Hugo Boss, sponsor of the McClaren team and as well as special gwps is offering shoppers a  "virtual driving experience", according to the retailer. Swatch Group brand Omega will offer the latest models of their watches at attractive prices, as well as donating a watch as a prize in one of the weekly draws commencing on January 16

Nestlé is also offering gwps with its Kit Kat brand, ranging from MP3 players to three-inch radios.