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Puma travel-retail strategy stresses fashion credentialsPuma travel-retail strategy stresses fashion credentials
Kevin Rozario
15-Sep-2007
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German sports goods producer Puma is finalising its travel-retail strategy as it prepares to take on established brands such as Boss Orange and Lacoste, as well as more traditional competitors........
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(15-Oct-2006) - Japanese eyewear group Charmant is launching Puma sunglasses into travel-retail at the TFWA World Exhibition and the firm will be establishing Puma lines in travel- retail next year by focusing on the brand's sports credentials
(23-Oct-2003) - New Puma Flowing has a male and a female version, both targeted at trendy customers with a modern lifestyle.
(24-Oct-2008) - The new store follows openings at Copenhagen Kastrup and Düsseldorf airports
(29-Oct-2008) - New York JFK T4 shop-in-shop follows opening of three concept stores in Europe
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