Puma bottles spirit of Jamaica

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Cosmopolitan Cosmetics has launched a new fragrance under the Puma sportswear brand. Puma Jamaica is available in Man and Woman edts and ties in with the brand's sponsorship of the Jamaican team at this summer's Olympic Games.

Both fragrances are aimed at trendy, sporty consumers aged 14-25, and shower gels, deodorants and an aftershave are also available.

The products have been introduced in central, eastern and southeast Europe and the roll-out in Italy, the Middle East, Australia and New Zealand will follow. Puma Jamaica Woman edt is priced Eu35 ($43) for 100ml and Eu22.50 ($27.75) for 50ml. The men's version is priced Eu32.50 ($40) for 100ml and Eu21 ($26) for 50ml. All prices are domestic.

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Email: xdujoncquoy@cosmopolitan-cosmetics.fr