Puig Group plans to leave mark with Prada Man
15-Oct-2006
Puig Group plans to make its mark on the first men's fragrance from Prada, Prada Man, with a promotion to personalise the bottle for buyers at selected airports
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Travel-retail marketing director Concha Cereijo said: "Passengers in airports in Spain, the UK and Frankfurt will be able to have their initials engraved on the metal plaque of the juice's
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(3-Jun-2003) - By Jane Labous
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(25-Nov-2004) - Puig Travel Retail is to reinforce its feminine Prada brand with a men's offer next year
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Puig Group plans to leave mark with Prada Man