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Protégé gambles on Asian successProtégé gambles on Asian success
1-Jun-2006
Protégé International expects to increase its presence in Asian markets with the introduction of a new Las Vegas-themed cigarette brand and an extension to the After Hours brand it launched at last year's TFWA Asia Pacific show
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At the exhibition last month the company unveiled High Roller and After Hours Silhouettes to the Asia/Pacific travel-retail trade.
High Roller—available in light, full flavour and menthol variants—pays homage to
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(18-Jun-2003) - Exclusive: by Gavin Lipsith
(16-Oct-2001) -
(1-Mar-2005) - Fender Tobacco is to launch a new super-premium cigarette brand, After Hours, in travel-retail this month
(1-Nov-2005) - Protégé International has revealed it is to launch a line extension to its Narrow Margin brand, Narrow Margin Silhouettes
(29-Apr-2005) - Fender Tobacco has introduced menthol versions of its Narrow Margin, Straight Eight and Five & Dime cigarette brands