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Promotions lift SeaFrance in tough yearPromotions lift SeaFrance in tough year
1-Sep-2005
Cross-Channel ferry operator SeaFrance has reported strong sales increases on promoted liquor, beers and wines on board its new ship Berlioz, which came into service in March
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Promotions on board the Berlioz are outperforming those on SeaFrance's five other vessels by 15%, an improvement the operator attributes to better store design and merchandising.
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(28-Jun-2003) - UK/FRANCE. Cross-Channel operator SeaFrance has ordered a new super ferry to be delivered in February 2005.
(16-Nov-2004) - The Berlioz will launch in February with an open-plan retail area more in line with airports than ferries
(1-Nov-2004) - UK. Cross-Channel ferry operator SeaFrance has unveiled ambitious retail plans for its new vessel, the £65m ($119m) Berlioz
(29-Jun-2004) - The cross-channel ferry service fumes over tax hikes, which have halved onboard tobacco revenues and slashed foot traffic by around 40% in 2003
(2-Oct-2003) - French ferry line SeaFrance employed the services of a TV wine expert last month to host a one-day wine festival onboard Rodin, its largest and fastest cross-Channel ferry.