Premium liquor bar to open within WDF store at Heathrow T5

Nicole Mezzasalma

14-Jan-2008

Connoisseur Bar will offer customers exclusive new malts and tasting sessions by specially trained experts

A new premium liquor bar concept will be one of the main features of the largest of the seven World Duty Free (WDF) stores at London Heathrow airport terminal five. The Connoisseur Bar will enable passengers to sample cognacs and malt whiskies and will also have a team of specially-trained experts, who will give one-to-one tasting sessions tailored to customers’ particular requirements and personal tastes. Six leading whisky houses will also be producing new malts exclusively for the T5 launch, including Glenfiddich, The Balvenie and Bowmore.

 

WDF head of category for liquor Fraser Dunlop said: “The Connoisseur Bar is yet another exciting development for World Duty Free in T5. We are delighted to be able to offer our customers the opportunity to learn about the extensive range and characteristics of cognacs and malts available at WDF stores. We invite all customers to take advantage of it and visit the bar to learn about the rich history of these spirits.”

 

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