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Pouch packs boost MITR in EuropePouch packs boost MITR in Europe
15-Jul-2005
Masterfoods International Travel Retail (MITR) has gained new customers in Europe following the launch of pouches, or standing bags, of Minis and M&M's at last year's TFWA World Exhibition
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"The pouches, which have a more upmarket image, are proving more acceptable to some retailers and getting us into new places," MITR consultant Stuart Bull told DFNI.
"Listings have exceeded
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