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Porsche hones stand-alone strategyPorsche hones stand-alone strategy
Kevin Rozario
15-Oct-2004
Porsche Design has proclaimed a new era for the company as it consolidates its retail brands into a single, high-end accessories marque and gears up for an onslaught on the travel-retail market that involves stand-alone stores
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Porsche Design, founded in 1972, aims to create products reflecting the same engineering precision and technical innovation as the car company founded in 1931.
However, other Porsche brands have been
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(1-Nov-2005) -
(22-Nov-2007) - The 145sq m (1,560sq ft) shop is the brand’s largest airport outlet
(15-Mar-2005) - The Porsche Design Group, which exhibited at TFWA World Exhibition in Cannes for the first time last year, has revealed plans for new stores in travel-retail and across the world
(15-Feb-2006) - Following last month's signing of a long-term contract between Porsche Design and Italian fabrics producer Mantero, a new range of branded men's ties and scarves from Porsche will enter the travel-retail channel for the autumn/winter season
(15-Jul-2005) - Porsche Design opened its first corner in Middle East travel-retail at Dubai International airport at the end of June