Porsche Design to launch men’s fragrance range

Nicole Mezzasalma

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The luxury brand’s first men’s fragrance collection will be available in its own stores and also distributed by the Clarins Group

Luxury brand Porsche Design has announced it will launch its first men’s fragrance range in fall 2008. The collection will feature eight products, including aftershave lotion and balm, a hair and body shampoo, two deodorants and three versions of the edt—a 80ml “Prestige” colour version, a 80ml “Classique” spray and a 50ml “Voyage” spray. The range will be available at Porsche Design stores and also distributed by the Clarins Group.

Porsche Design said the new fragrance has a cool top note borne by a molecule called “arctical”, which was developed especially for the product. The bottle was designed by the Porsche Design Studio and features a blue frosted glass prim encased in an anodised aluminium frame with no lids of bottle tops.