Porsche Design builds on lifestyle portfolio

Kevin Rozario

1-Nov-2005

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Porsche Design Group has enlisted German company Rimowa, famed for its aluminium cases, to produce hard-cased luggage for sale under the Porsche Design brand.

The deal confirms Porsche Design's intention

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(15-Mar-2005) - The Porsche Design Group, which exhibited at TFWA World Exhibition in Cannes for the first time last year, has revealed plans for new stores in travel-retail and across the world
(15-Jul-2005) - Porsche Design opened its first corner in Middle East travel-retail at Dubai International airport at the end of June
(22-Nov-2007) - The 145sq m (1,560sq ft) shop is the brand’s largest airport outlet
(15-Oct-2004) - Porsche Design has proclaimed a new era for the company as it consolidates its retail brands into a single, high-end accessories marque and gears up for an onslaught on the travel-retail market that involves stand-alone stores
(15-Feb-2006) - Following last month's signing of a long-term contract between Porsche Design and Italian fabrics producer Mantero, a new range of branded men's ties and scarves from Porsche will enter the travel-retail channel for the autumn/winter season