Police to hone gifts strategy

15-Jun-2006

PT Switzerland is preparing to focus on a new gifts strategy for premium licensee Police in 2007

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The Police brand offer featured only sunglasses and timepieces until recently, when it introduced its first jewellery collection. But the supplier now plans to add to its portfolio with a

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(15-Jul-2005) - Swiss watch and accessories supplier Police is introducing a new range of products aimed at gift-buyers specifically for duty-free in an attempt to diversify into other sectors
(15-Sep-2005) - The Police sunglasses brand has secured duty-free distribution in the Caribbean market
(1-Apr-2004) - Beauty brand Elizabeth Arden is planning to hone the sales skills of its 75 beauty advisors across Europe and the Middle East as part of several initiatives to refine its brand strategy
(1-Jun-2004) - Swiss supplier Tick Tack has extended its agreement with the Police brand to produce watches as well as sunglasses under licence