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Perol: exclusivity is key to driving intra-EU cigar salesPerol: exclusivity is key to driving intra-EU cigar sales
15-Oct-2004
Cigars are becoming an increasingly important part of Aelia's duty-paid tobacco offer, according to managing director Michel Perol
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The segment now accounts for 40% of the French operator's intra-EU tobacco revenues, with the strong performance driven by travellers' interest in the company's dedicated Cave à Cigares outlets. Perol
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