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Pernod unveils new Chivas positioningPernod unveils new Chivas positioning
24-Jun-2003
Pernod Ricard is to reposition Chivas Regal 12yo, the second best-selling Scotch whisky in travel-retail, with a worldwide advertising campaign focusing on life-affirming themes such as sharing, celebration and quality of life.
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?Pernod Ricard is to reposition Chivas Regal 12yo, the second best-selling Scotch whisky in travel-retail, with a worldwide advertising campaign focusing on life-affirming themes such as sharing, celebration and quality........
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(3-Jun-2003) -
(28-Jul-2001) -
(1-Jan-2002) - Pernod Ricard has appointed the management team to run its Scotch whisky business Chivas Brothers.
(1-Jul-2002) -
(20-Jun-2005) - Former William Grant & Sons global malts marketing manager Paul Godfrey joins Chivas Brothers as brand director for Chivas Regal 12yo