Add to Favorite
Magazine 
Magazine
Pernod finds perfect moment to revitalise Chivas RegalPernod finds perfect moment to revitalise Chivas Regal
3-Jun-2003
Article Preview:
?In a bid to revitalise its flagship brand, Pernod Ricard has altered the positioning of Chivas Regal with new advertising and marketing initiatives. A ?40m ($46.5m) campaign will begin in........
Login To Read More | Subscribe To Read More
Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(24-Jun-2003) - Pernod Ricard is to reposition Chivas Regal 12yo, the second best-selling Scotch whisky in travel-retail, with a worldwide advertising campaign focusing on life-affirming themes such as sharing, celebration and quality of life.
(20-Jun-2005) - Former William Grant & Sons global malts marketing manager Paul Godfrey joins Chivas Brothers as brand director for Chivas Regal 12yo
(28-Jul-2001) -
(9-Sep-2003) -
(28-Sep-2001) -