Pernod Ricard runs Havana Club promotion at Heathrow T4

Nicole Mezzasalma

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The campaign will run until August 30 and aims to encourage customers to trade up through tastings and gwps

Liquor supplier Pernod Ricard is running an in-store promotion at London Heathrow airport terminal four to promote its Havana Club rum. Part of the El Culto a la Vida campaign, the promotion focuses on Añejo Reserva, Añejo Especial and Cuban Barrel Proof and aims to encourage customers to trade up through tastings and gifts with purchase. The promotion began on July 29 and will run until August 30.

Pernod Ricard Travel Retail Europe regional marketing manager John Smailes said: “The Heathrow T4 site provides a fantastic platform to showcase the Havana Club range in a visually stunning way. Through the El Culto a la Vida campaign, we are able to convey the heritage and passion of Havana Club and reinforce its position as the authentic Cuban rum. The promotion has proved to be a hit with travellers so far.”