Pernod Ricard harnesses domino effect, Cuban-style
3-Jul-2002
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Pernod Ricard World Trade (PRWT) has begun a fresh campaign to promote rum brand Havana Club in travel-retail with the launch of an offer exclusive to selected European airports. With
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(3-Sep-2008) - Maxxium shareholders agree early termination of Vin & Sprit distribution contract enabling Pernod Ricard to distribute the Absolut brand
(27-Aug-2008) - The campaign will run until August 30 and aims to encourage customers to trade up through tastings and gwps
(1-Nov-2001) -
(7-Aug-2008) - Popular and experienced liquor executive expands responsibilities as Pernod Ricard Americas Travel Retail senior vice president of sales
(23-Nov-2005) - Parent company Pernod Ricard unveils a celebratory bottle for its famous brand at a gala dinner in Paris

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Pernod Ricard harnesses domino effect, Cuban-style