Pay-per-transaction technology: is it worth it?

Gavin Lipsith

12-May-2008

GuestLogix’s latest set of results certainly give the impression that it is growing rapidly

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The philosophy is simple: instead of paying for expensive inflight retail technology, cash-strapped airlines install a system and pay a fee for each transaction they make. To carriers operating on

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(19-Mar-2008) - The onboard sales technology will be rolled out across the AirAsiaX fleet at the end of the month
(21-Feb-2008) - GuestLogix will introduce a new shopping service integrated with SkyMall’s inflight catalogues
(4-Jan-2008) - The new onboard sales technology will be rolled out across the airline’s fleet from April
(24-Apr-2008) - The sales technology company attributes the growth in revenue to factors including several inflight retail contracts